ESG From “Pengseoni” to “Intern Logs” … SB Sunbo Strengthens Communication…
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SB Sunbo is expanding communication through its official YouTube channel by delivering shipbuilding industry knowledge and company culture in an engaging and accessible way. The ESG Communication Team continues to introduce the company’s expertise and workplace culture through a variety of creative content.
One of the most popular series is the Shorts content, “Sunbo Explains,” which presents shipbuilding-related information in a fun and easy-to-understand format for the general public. The use of SB Sunbo’s official mascot, “Pengseon-i,” together with AI-based video technology, has further enhanced the quality and appeal of the content.
In addition, vlog-style videos featuring the daily lives of ESG Communication Team interns have attracted attention by offering authentic behind-the-scenes stories from the workplace, including content such as “What a Shipbuilding Industry Intern Does in the First Week.”
SB Sunbo plans to continue actively engaging with subscribers through diverse and innovative content that highlights the company’s expertise as an eco-friendly energy solutions provider and the passion of its employees.