Ethical Management
The SUNBO Family is always striving to
practice a fair and honest corporate culture.
SB SUNBO firmly demonstrates its commitment to practicing integrity and
ethics through the
[SUNBO Code of thics].
Under no circumstances should money or gifts be given or received for profit.
Such actions can result in criminal liability for both individuals and the company.
SUNBO explicitly prohibits the giving and receiving of money and gifts in all business transactions conducted in all countries worldwide, including government and private sectors.
However, reasonable and limited payments for gifts directly related to product or service promotion, contract execution, business entertainment, or customer travel expenses should not be misconstrued as improper payments.
SUNBO Industries Co., Ltd., SUNBO Unitech Co., Ltd. and SUNBO Hitech Co., Ltd. (hereafter referred to as “SUNBO family”) shall endeavor to create values and bring happiness to all concerned parties (e.g., customers, staff members, shareholders, partner companies and society) through ethical management of the company. Moreover, the SUNBO family shall bring happiness to the world by playing a key role in the development of society and economy.
In order to accomplish these, the SUNBO family established these rules on ethical management practices. These rules shall be used as ethical decision making and conduct criteria for staff members during all management activities.
These rules on ethical management practices shall apply to all constituent members who work for the SUNBO family.
When faced with ethical conflict related to the implementation of work, a constituent member shall make decisions and conduct himself/herself based on ethical management rules and practices. However, in case that decision criteria are not clearly stipulated in ethical management rules, decision and actions shall be made in accordance with the following decision-making principles.
In case that a staff member is not sure whether or not his/her decision violates lawfulness, transparency and rationality criteria, he/she shall follow the advice of the organization leader or the ethical management division.
Our company shall consider the staff member’s abilities and ideas regarding work-related matters in order to provide them with an opportunity to improve their leadership and work skills.
1) Our company shall provide clear criteria for the achievement of goals and end-results and make fair assessment according to the staff member’s performance and ability.
2) Our company shall make fair and reasonable compensation for an individual or organization that showed good performance.
3) Our company shall provide a fair opportunity to improve the staff member’s ability. Our company shall not discriminate
on the basis of academic background, gender, religion, region of origin, age, disability, marital status, nationality, race, etc.
- Verbal acts : Abusive words, defamation, negative prejudice, threatening or hostile words, etc.
- Non-verbal acts : Assault, throwing objects, staring angrily, etc.
- Visual acts : Derogatory or offensive picture, painting, gesture, etc.
However, a constructive criticism, encouragement, and words of advice regarding work performance shall be excluded from this provision.
Sexual harassment acts in the workplace can reduce work motivation and affect productivity. Because it can eventually cause burden to the company resulting to legal action, damage to the company’s reputation, etc., staff members shall strictly avoid sexual harassment acts.
1) Our company shall provide clear criteria for the achievement of goals and end-results and make fair assessment according to performance and ability.
2) Our company shall provide fair and reasonable compensation for an individual or organization that showed good performance.
3) Our company shall provide a fair opportunity to improve the staff member’s abilities. Our company shall not discriminate on the basis of academic background, gender, religion, region of origin, age, disability, marital status, nationality, race, etc.
* mportant cases related to company’s interest
- Purchase: Purchase of goods or services for the company
- Sales: Decision on price, quantity, sales conditions, and quality of products or services
- Investment: Acquisition of securities or investment on other company’s real estate
- Loan: Loan from financial institution or extension of loan period
- Lease: Lease of property and facility from other company
*mportant cases
- Management information: The company’s important policies, decision-making information, management plan, financial earning information, etc.
- Operation information: Human resource information, media promotion related information, revenue information such as sales and profit margin, product information, partner company information, etc.
1) A staff member shall perform his/her duties properly to the best of his/her abilities. A staff member shall understand and observe the company’s rules and systems related to work performance.
2) A superior cannot give work instructions to a subordinate that are against laws and company rules and the subordinate can refuse such work instructions. Even if the subordinate notifies the company about such case, the subordinate shall not receive disadvantageous treatment
① Giving or accepting money or gift among all personnel shall be prohibited.
However, these gifts shall be allowed: gift to subordinates from a superior to revitalize an organization; birthday gift purchased with the money shared equally by team members (but participation of staff members from other teams is prohibited); gift to congratulate a staff for joining the company; and gift exchanges.
② A staff member shall be prohibited to conduct financial transactions that can damage team relationships. These include loaning money, allowing loan guarantee, and accepting joint liability on guarantee with other staff members using superior position.
11) A leader shall create an environment that can encourage staff members to show their best abilities. Also, a leader shall continue to produce significant results by maximizing the organization’s capacity.
2) Based on ethical conduct, a leader in our company shall take the lead in terms of words and actions. In case that a sign of unethical or illegal activity is detected, a leader shall report it immediately.
A staff member shall try to increase the company’s brand value while performing his/her job. Moreover, a staff member shall try not to lower the brand’s value through discretionary use or brand expression.
1) A staff member shall impress customers by making them true partners and by optimizing products and services provided to them; employees shall also support the management system.
2) A staff member shall provide the highest-quality products and services that customers want.
3) A staff member shall establish a company image that is loved and trusted by customers by providing the world’s best products and services through continuous R&D.
4) A staff member shall gain customer’s trust and provide satisfaction by measuring and managing performance of provided services
5) A staff member shall immediately respond to customer’s reasonable demands.
6) A staff member shall treat customers fairly in all areas such as service and product sales.
7) A staff member, when responding to customers, shall act as if he/she is a representative of the company. A staff member shall implement fair sales activity according to social norms and manners.
1) A staff member shall prepare for anticipated accidents by efficiently managing the customers’ important data.
2) A staff member shall be prohibited to disclose customers’ information to a third party without prior approval from the customer.
3) A staff member shall immediately respond and take action in case that a customer properly demands for exchange or refund of provided products and services.
4) A staff member shall prioritize the customer’s safety during all management and sales activities.
5) A staff member shall tell the truth to customers and shall keep his/her promises to them.
1) A staff member shall prepare for anticipated accidents by efficiently managing the customers’ important data.
2) A staff member shall be prohibited to disclose customer’s information to a third party without prior approval from the customer.
3) A staff member shall not disclose acquired customer information without prior approval from the customer, or shall not use it for other purposes.
4) A staff member shall understand the importance of customer information protection and observe security management rules.
Our company shall maximize company value through efficient management and continuous innovation, and share the outcome with shareholders.
Our company shall implement transparent management led by the board of directors, and respect proper requests and suggestions by shareholders.
Our company shall prepare management data in accordance with relevant laws and standards, and disclose relevant information in accordance with laws to protect the shareholders’ interests.
① Partner companies shall be selected transparently and fairly based on quality, price and credibility of provided products and services.
② In principle, partner companies shall be selected using public tender. If there is a reasonable cause, other methods can be used.
③ Assessment of partner companies shall be implemented in accordance with clear and fair criteria.
① A staff member shall observe fairness to prevent business dealings using improper method.
② A staff member shall observe fairness to prevent any improper conduct such as abusing superior position or forcing business without prior discussion with partner companies.
③ A staff member shall secure credibility by prohibiting the passing/transferring of expenses to partner companies during the trade processes without prior discussion.
④ Our company shall not accept support for expenses during meetings except for the company’s official meeting with partner companies.
⑤ A staff member shall not make employees of partner companies wait for a long time during visits to our company. (In case of canceling appointment due to unavoidable reason, a staff member shall politely ask for understanding.)
⑥ A staff member shall not disclose public tender information provided by partner companies, such as pricing and quality, to unauthorized person in and outside of the company
1) Our company shall respect the market order in any location around the world in accordance with the principle of free competition.
2) Our company shall not engage in collusion (e.g., price-fixing) that violates the condition of market economy.
3) Our company shall compete fairly and properly with competitors based on mutual respect. Our company shall not violate competitor’s interest or shall not use competitor’s weakness improperly.
4) Our company shall acquire and use information in accordance with laws or trade customs.
5) Our company shall not disclose competitor’s information even if information was obtained properly.
6) Our company shall not slander competitor companies or make baseless comparisons through advertisement.
7) Our company shall honor competitor company’s tangible and intangible property rights.
1) A staff member needs to understand laws and regulations that shall be applied to his/her work when working in Korea or overseas. A staff member shall observe relevant laws and regulations and observe work ethics while respecting local culture and trade customs as a corporate citizen.
2) A staff member shall observe the ‘Convention on Combating Bribery of Foreign Public Officials in International Business Transactions’ of OECD and the ‘Fair Trade Act’ of Korea. A staff member shall not engage in illegal activities for business benefit or interest and shall not offer bribe or entertainment service.
3) A staff member shall use only licensed software, and shall not use unlicensed software obtained through the Internet or other methods.
4) A staff member shall not be involved in politics, and shall not offer illegal funds directly or indirectly to selected/appointed officials.
5) A staff member shall protect nature and preserve a clean environment. A staff member shall observe regulations related to environment protection
6) A staff member shall implement constructive business activities, and shall not engage in activities that can cause harm to the nation’s economy or stir public sentiment such as real estate speculation.
1) A staff member shall participate in social activities to make everyone in society feel happy.
2) A staff member shall help the neglected group of people (e.g., handicapped people) become independent through various professional support activities.
3) To spread social contribution activities, the opportunity to participate in these activities shall be extended to the staff member’s family.
Our company shall seek continuous growth in order to share prosperity with people in the community and contribute to society. Our company shall increase its value through continuous growth and eventually, contribute to national development.
These rules on ethical management practices shall be enforced starting October 1, 2013
The company shall observe the rules on ethical management practices and shall try to spread ethical management in society by rewarding an individual/organization that contributed to the company’s ethical management activities. On the other hand, our company shall discipline an individual/organization that violated rules on ethical management practices.
A staff member may get counseling or consultation services from the ethics office if doubts arose during the interpretation or implementation of rules on ethics management practices.
If our company’s ethics management activity is not stipulated in the rules regarding ethics management practices or causes dispute during interpretation, interpretation and decision-making by the ethics committee shall be carried out.
The rules on ethics management practices, which are the basis of ethical behavior, shall precede other in-house or company rules. The company’s internal rules that shall be established or amended shall observe the rules on ethics management practices.
Reports are made under real names in principle. For anonymous reports,
investigations are conducted only when they are clear and verifiable.
* Defamation, false reports, and malicious reports about individuals are not investigated.