"Creating a New Sunbo Spirit Together," Team Leader Workshop…
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The "Creating the New Sunbo Way! Sunbo Family Team Leader Workshop" took place on April 14th at Shilla Stay West Busan, with 31 team leaders from Sunbo Industrial, Sunbo Unitech, and Sunbo Peace in attendance. This workshop was organized as part of the SUNSHINE 2027 project and aimed to define the organization's identity and working methods from the perspective of the field.
The workshop was based on a prior survey conducted with over 150 members of Sunbo Family.
Chairman Choi Geum-sik of Sunbo Family encouraged the participants, stating, “To ensure the success of SUNSHINE 2027, we must let go of negative thoughts and break down walls with a positive attitude. The passion and unity led by you, our team leaders, will be the driving force that changes Sunbo’s future.”
Vice Chairman Park Du-seon emphasized the importance of defining core values. “We must think about how to incorporate key values such as trust, quality, and sustainability into our future direction,” he said. “As team leaders, you have the ability to intuitively understand what others may not see, so please organize your insights from that expert perspective.”
CEO Choi Young-chan of Sunbo Angel Partners stated, “While the Sunshine Project is about shaping the future appearance of Sunbo, this workshop is about creating the soul of Sunbo. Traditional values such as customer satisfaction, quality, and timely delivery are important, but we must also rebuild the spirit of the new era with AI and carbon neutrality.”
Lee Se-young, Director of Sunbo Angel Partners and organizer of the workshop, concluded, “The discussions today will form a strong foundation for Sunbo to move forward as ‘One Team’ toward SUNSHINE 2027. After hearing more opinions at the team leader workshop at the Honam branch at the end of April, we will refine the core values of the integrated Sunbo based on the final results of the workshop.”